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An advice column is a column in a question and answer format. Typically, a reader writes to the media outlet with a problem in the form of a question, and the media outlet provides an answer or response.
The responses are written by an advice columnist. An advice columnist is someone who gives advice to people who send in problems to the media outlet. The image presented was originally of an older woman dispensing comforting advice and maternal wisdom, hence the name "aunt". Sometimes the author is in fact a composite or a team: Marjorie Proops's name appeared long after she retired. The nominal writer may be a pseudonym, or in effect a brand name; the accompanying picture may bear little resemblance to the actual author.
The Athenian Mercury contained the first known advice column in 1690. Traditionally presented in a magazine or newspaper, an advice column can also be delivered through other news media, such as the internet and broadcast news media.