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Eight dimensions of quality were delineated by David A. Garvin, formerly C. Roland Christensen Professor of Business Administration at Harvard Business School, and may be used at a strategic level to analyze product quality characteristics. Garvin, who died on 30 April 2017, was posthumously honored with the prestigious award for 'Outstanding Contribution to the Case Method' on 4 March 2018.
Some of the dimensions are mutually reinforcing, whereas others are not: improvement in one may be at the expense of others. Understanding the trade-offs desired by customers among these dimensions can help build a competitive advantage.
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