What is Beer mix?

A beer mix usually refers to an alcoholic beverage which also includes one or more other taste components; the actual beer content is usually 40 to 70 per cent. The beer mix market is characterised by a wide range of products e.g. beer with cola, lemon, various lemonades, fruit juices etc.

Today, beer mixes are an established part of German drinking culture and are popular amongst all age groups due to the wide range of flavours and varieties. The main target group is young adults. They are, however, enjoyed by consumers of all ages, from early adulthood up to old age. Beer mixes are available in alcoholic as well as non-alcoholic versions.