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The Australian Market and Social Research Society Limited is a professional membership body which represents approximately 2,100 market research professionals who are committed to strengthening the standards and awareness of both market and social research in Australia. AMSRS states that its principal aims are to improve professional standards and ethics in the fields of marketing and social research and to assist members in career development
The AMSRS is the peak representative body for individual market and social research professionals while the Association of Market and Social Research Organisations is the peak representative body for market and social research organisations in Australia. Together, the two peak societies represent the Australian industry and work to promote understanding of market and social research, help set and maintain the highest ethical and technical standards as well as representing the industry's regulatory and legislative interests. The AMSRS works closely with the Association of Market and Social Research Organisations.