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Cell Broadcast is a method of sending messages to multiple mobile telephone users in a defined area at the same time. It is defined by the ETSI’s GSM committee and 3GPP and is part of the 2G, 3G, 4G LTE and 5G standards. It is also known as Short Message Service-Cell Broadcast or CB SMS.
Unlike Short Message Service-Point to Point , Cell Broadcast is a one-to-many geo-targeted and geo-fenced messaging service.
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