What is Lenticular printing?

Lenticular printing is a technology in which lenticular lenses are used to produce printed images with an illusion of depth, or the ability to change or move as they are viewed from different angles.

Examples include flip and animation effects such as winking eyes, and modern advertising graphics whose messages change depending on the viewing angle.

Colloquial terms for lenticular prints include "flickers", "winkies", "wiggle pictures" and "tilt cards". The trademarks Vari-Vue and Magic Motion are often used for lenticular pictures, without regard to the actual manufacturer.