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Islamic marketing can be defined as the wisdom of satisfying the needs of customers through the good conduct of delivering Halal - wholesome, pure and lawful products and services with the mutual consent of both seller and buyer for the purpose of achieving material and spiritual well-being in the world here and hereafter. Basically, making an honest living and getting your money the proper way plus making consumers aware of it through the good conduct of marketers and ethical advertising Halal has three levels;
Islamic marketing can also be defined as a process of value creation for customers and other stakeholders while keeping this process in accord with the principles of Islamic transaction. There are five principles of Islamic transaction.