What is Cold email?

A cold email is an unsolicited e-mail that is sent to a receiver without prior contact. It could also be defined as the email equivalent of cold calling. Cold emailing is a subset of email marketing and differs from transactional and warm emailing.

Cold email, according to its proponents, is not spam. However, if certain steps are not followed, it may be treated as spam by spam filters or reported by the recipients.

Cold email is a personalized, one-to-one message targeted at a specific individual. Its aim is to get into a business conversation with that individual, rather than to promote a product or a service to the masses.