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Reference data is a catch all term used in the finance industry to describe counterparty and security identifiers used when making a trade. As opposed to market data the reference data is used to complete financial transactions and settle those transactions. The financial service industry and regulatory agencies have pursued a policy of standardizing the reference data that define and describe such transactions.
At its most basic level, reference data for a simple sale of a stock in exchange for cash on a highly liquid stock exchange that involves a standard label for the underlying security , the identity of the seller, the buyer, the broker-dealer, the price, etc. At its most complex, reference data covers all relevant particulars for highly complex transactions with multiple dependencies, entities, and contingencies.