1 Answers
"Bobo brand" is an informal name used to refer to a product that is sold inexpensively under an unpopular brand name. These products are perceived as inferior to better-known brands. Though they are less expensive, they are often not lower quality.
The expression "Bobo brand" does not refer to a specific brand. It describes a lifestyle: an action of consumption that ratifies the membership to the Bobo group.
4 views
Answered