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Time to value is similar to return on investment , but instead of realizing the financial success of an investment, it implies achieving the effectiveness of an investment. This is applied mostly to added technology—data center hardware, network infrastructure, system security, etc. whereby the promised improvement becomes measurable. It can even be argued that in cases such as data security, TTV is more important than ROI since the security may only have financial benefits in banking and commercial industries, but has value—the protection of personal and/or corporate data—in every industry.

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