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A barber's pole is a type of sign used by barbers to signify the place or shop where they perform their craft. The trade sign is, by a tradition dating back to the Middle Ages, a staff or pole with a helix of colored stripes. The pole may be stationary or may rotate, often with the aid of an electric motor.

A "barber's pole" with a helical stripe is a familiar sight, and is used as a secondary metaphor to describe objects in many other contexts. For example, if the shaft or tower of a lighthouse has been painted with a helical stripe as a daymark, the lighthouse could be described as having been painted in "barber's pole" colors.

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