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Permanent campaign is a political science theory and phrase.The concept of a permanent campaign also describes the focus which recent presidents have given to electoral concerns during their tenures in office, with the distinction between the time they have spent governing and the time they have spent campaigning having become blurred. Political observers who bolster the opinion that a permanent campaign has had a significant impact on recent presidencies argue that decisions by presidents have increasingly been made with considerations to their impact on voter approval. Political observers consider the rise in presidential fundraising as a symptom of the permanent campaign.
The disproportionately large amounts of time that presidents have spent visiting key electoral states has been pointed to as evidence of ulterior electoral motives influencing presidential governance, demonstrating the blurred lines between campaigning and governance in the White House.