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The model of a car is the name used by a manufacturer to market a range, and/or series of similar cars, benefitting from shared technology, components, underpinnings, and/or style and appearance.
The methods used by car manufacturers to categorise their product range into models differs significantly between manufacturers. Frequently, several different body variants are offered, depending on market demand; and when completing their 'production lifespan', sufficiently successful models are usually followed by a new 'generation' of that model or nameplate.
The name of a model is almost always trademarked, so that competing manufacturers cannot also use it.
A popular model name can have a great value, similar to high value brand names, and manufacturers often take great care in fostering and maintaining the image of the the name, both in terms of key model characteristics, as well as the targeted market, and the expected or desired buyers demographic.