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Princess sickness, alternatively known as princess complex, princess syndrome or princess disease , is a neologism used colloquially in East and Southeast Asia to describe a condition of narcissism and materialism in women, or "princess" behaviour. Conversely but less commonly, men with a similar outlook may be described as having "prince" sickness.
It is speculated that the term originated with the rise of the Four Asian Tigers across Asia, in which rapid economic growth may have contributed to a corresponding rise in consumerist or materialistic attitudes and upper classes investing heavily in their children, who might subsequently become accustomed to material wealth and domestic help.
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