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Matching is a statistical technique which is used to evaluate the effect of a treatment by comparing the treated and the non-treated units in an observational study or quasi-experiment. The goal of matching is to reduce bias for the estimated treatment effect in an observational-data study, by finding, for every treated unit, one non-treated unit with similar observable characteristics against who the covariates are balanced out. By matching treated units to similar non-treated units, matching enables a comparison of outcomes among treated and non-treated units to estimate the effect of the treatment reducing bias due to confounding. Propensity score matching, an early matching technique, was developed as part of the Rubin causal model, but has been shown to increase model dependence, bias, inefficiency, and power and is no longer recommended compared to other matching methods.
Matching has been promoted by Donald Rubin. It was prominently criticized in economics by LaLonde , who compared estimates of treatment effects from an experiment to comparable estimates produced with matching methods and showed that matching methods are biased. Dehejia and Wahba reevaluated LaLonde's critique and showed that matching is a good solution. Similar critiques have been raised in political science and sociology journals.