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Option 1 : Transactional model

Communication is a process of passing information and understanding from one person to another; it is the process of imparting ideas and making oneself understood by others. In the communication process, the sender (encoder) encodes the message and then using a medium/channel, sends it to the receiver (decoder) who decodes the message, and after processing the information, the receiver sends back appropriate feedback/reply using a medium/channel.

1) Transactional Model :

  • A model of communication where all persons are engaged in sending (encoding) and receiving (decoding) messages simultaneously, the sender and receiver each take turns to send or receive messages.
  • In this model communication is a dynamic process in which there is an interactive relationship between the sender and the receiver and each person is affecting each other.
  • This model believes that there is a continuous process of feedback in communication. 
  • The model is mostly used for interpersonal communication, group discussions, reporting, and is also called a circular model of communication.

4) Linear Model (The One-way Process of Communication) :

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  • This model gives importance to the communicator and his/her message, the element of feedback is not included. 
  • This model had helped to improve the understanding of communication among social scientists engaged in communication theories.
  • This model was useful in political communication, propaganda, and political symbolism.
  • The model also assumes the communicator wishes to influence the receiver and, therefore, sees communication as a persuasive process.
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