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Option 1 : Parameter

The correct answer is option 1.

The appropriate alternative for the word 'criteria' is 'parameter'.

'Criteria' is the plural form of the word 'Criterion' which is defined as a principle or standard by which something may be judged or decided.

'Parameter' can be defined as a limit or boundary which defines the scope of a particular process or activity.

'Guideline' can be defined as a general rule, principle, or piece of advice.

'Scale' can be defined as a graduated range of values forming a standard system for measuring or grading something. This word is associated with mathematica than surveys.

'Barometer' can be defined as something which reflects changes in circumstances or opinions. This word is not associated with the weather than surveys. 

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