1. Commitment component
  2. Cognitive component
  3. Conative component
  4. Affective component
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1 Answers

Option 1 : Commitment component

The Correct Answer is Option 1 i.e Commitment component.

  • The three components of Attitude structure are.
    • Affective component:
      • It involves an emotional reaction that a person has towards attitude objects.
      • For example: “I am scared of dogs”.
    • Behavioral component:
      • It is the tendency of one person to behave or the way he acts towards an object
      • For example: “I will avoid lizards and scream if I see one”.
    • Cognitive component:
      • It refers to beliefs, thoughts that one attached to the object.
      • For example: “I believe snakes are dangerous”.
  • The commitment component is a component model of Commitment.
    •  The commitment component refers to a sense of obligation.
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