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Doctors Medicines MCQs Q&A

  1. non-cannibalization effect
  2. cannibalization effect
  3. external effect
  4. internal effect
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1 Answers

Answer: Option 2

Situation in which new business reduces an existing business of firm is classified as cannibalization effect. Market cannibalization is a sales loss caused by a company's introduction of a new product that displaces one of its own older products rather than increasing the company's overall market share.

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