1. Attract attention to the advertisement
  2. Get right candidate
  3. How will be the profit
  4. The candidate reach in profit

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Answer: Option 1

When constructing the ad, it is important to consider how to best attract attention to the advertisement. While each advertisement has its own specific objectives, all ads generally fit into one of three generic goals: to inform, persuade or remind customers about your brand or product. Informative ads are used to make customers aware of new products or technologies and to elaborate on the value of complex products.

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