- It is direct approach of the prospect for insurance purposes without any prior announcement or appointment
- Cold call is not with warmth of familiarity or friendliness
- It is without any energy or hope as to the result of the effort
- Cold call is an aimless exercise not serious about the final outcome
Call
Answer: Option 1
It is direct approach of the prospect for insurance purposes without any prior announcement or appointment. Cold calling is a technique in which a salesperson contacts individuals who have not previously expressed interest in the offered products or services. Cold calling typically refers to solicitation by phone or telemarketing, but can also involve in-person visits, such as with door-to-door salespeople.
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