Situation in which new business reduces an existing business of firm is classified as
A
non-cannibalization effect
B
cannibalization effect
C
external effect
D
internal effect
Correct Answer: cannibalization effect
Situation in which new business reduces an existing business of firm is classified as cannibalization effect. Market cannibalization is a sales loss caused by a company's introduction of a new product that displaces one of its own older products rather than increasing the company's overall market share.