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In a matrix data analysis diagram, two different brands are compared. Brand 1 is having the coordinates (40,6) and Brand 2 is having the coordinates (40,-6). X-axis is the cost of the item and Y-axis is customer satisfaction. Which brand would you prefer?

In a matrix data analysis diagram, two different brands are compared. Brand 1 is having the coordinates (40,6) and Brand 2 is having the coordinates (40,-6). X-axis is the cost of the item and Y-axis is customer satisfaction. Which brand would you prefer? Correct Answer Brand 1

Brand 1 and Brand 2 have the same x-component i.e. 40. So, the cost of the item is equal for both the brands. But, Brand 2 has a negative y-component i.e. -6 whereas Brand 1 has a positive y-component i.e. 6. So, Brand 1 has a positive customer satisfaction and Brand 2 has a negative customer satisfaction. Therefore, Brand 1 is preferred.

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