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Priyanka bought a new mobile phone for herself. She explained to her friend that the mobile phone has a camera, Facebook facility, and music facility in addition to the basic functions like phone calls and messaging. Which dimension of ‘product quality’ is Priyanka referring to?

Priyanka bought a new mobile phone for herself. She explained to her friend that the mobile phone has a camera, Facebook facility, and music facility in addition to the basic functions like phone calls and messaging. Which dimension of ‘product quality’ is Priyanka referring to? Correct Answer Features

Features are the secondary characteristics of a product. Here, camera, Facebook facility, and music facility are the features of a mobile phone. The facility of phone calls and messaging are its primary characteristics.

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