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Higher Study | Marketing Officer

Miscellaneous Topics Sales Product Life Cycle Marketing Types Marketing Management
Which of the following forms the major components of the Wholesale Price Index in India? 1. Primary Articles 2. Fuel & Power 3. Services 4. Manufactured Products Select the answer using the codes given below:
Which are the social component of health according to WHO? (a) Gender discrimination (b) Sewage facility (c) Environment nutrition (d) Social stability
Statement (I) : A form of non-store retailing that uses advertising to contact consumers who, in turn, purchase products without visiting a retail store is called Direct selling. Statement (II) : A form of non-store retailing in which personal contact between a sales person and a consumer occurs away from a retail store is called Direct Marketing. In the light of above statements, identify the correct code of statements being correct or incorrect.
When two separate companies or two divisions within the same company agree to place both of their respective brands on a particular product or enterprise, this arrangement is termed as :
What will be the result of a promising and over-delivering sales strategy?
What do you understand by company’s microenvironment?
Which of the following refers to the geographical separation between the producers and consumers?
Which of the following sector encourage small scale entrepreneurship and has minimum hurdles to market entry?
Which is the most important and first step in the marketing process?
In the advertisement communication of which of these product categories would the usage of ‘Nostalgia’ (sentimental and wishful thinking of the past) work effectively?
In India, which of the following is regulated by the Forward Markets Commission ?
Which among the following functions generates revenues for an organisation by selling products and encouraging or stimulating purchases?
Match the items of List - II with List - I which are related to personal selling process and identify the correct code : List - I List - II (a) Prospecting (i) Attention, Interest, Desire, Action (b) Pre-approach (ii) Identifying Profiles, leads, Records and Qualifying capability and willingness (c) Presentation (iii) Reduce Dissonance, Build goodwill (d) Postsales services (iv) Information, habits, preferences  
Statement (I) : Designing a distribution system for a service (for-profit or non-business context) involves to select the parties only through which ownership will pass. Statement (II) : The ownership channel for most of the services is long and quite complex because of inseparability characteristic. Statement (III) : Short channels usually mean more control on the part of the seller.  Identify the correct code of being the statements correct or incorrect. These statements relate to channel strategies of products/services
Peter F. Drucker noted the relationship between selling and marketing in which of the following terms?
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