The lab person who makes dentures or crowns for the dentists knows a number of dentists and knows who his good clients are. I would call up a local dental lab and say, "If you had to send your sister to a dentist, who would you send her to?" It would probably be one of his clients because he knows more about those people than anybody else. The other thing is to ask people you know, "Are you satisfied with the dental care you're getting? How do you feel treated?" The best outcome is when the patient feels satisfied, pays their bill and refers other people. That's how we know we did our job. I always want the patient to walk out feeling as though they got what they came for in a way that works for them. We would make sure we customized how we supported the patient around the psychological end of it, as well as making sure that we were doing whatever we needed to do clinically in a comfortable enough way that they could cope with it.

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