What is PPP (Pay Per Performance)?

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asked Oct 12, 2014 in Internet & websites by durjo (4,210 points)

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answered Oct 12, 2014 by durjo (4,210 points)
CPA (Cost Per Action or Cost Per Acquisition) or PPP (Pay Per Performance) advertising means the advertiser pays for the number of users who perform a desired activity, such as completing a purchase or filling out a registration form. Performance-based compensation can also incorporate revenue sharing, where publishers earn a percentage of the advertiser's profits made as a result of the ad. Performance-based compensation shifts the risk of failed advertising onto publishers.

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