What is Sponsored search?

0 votes
52 views
asked Oct 12, 2014 in Internet & websites by durjo (4,210 points)

1 Answer

0 votes
answered Oct 12, 2014 by durjo (4,210 points)
Sponsored search (also called sponsored links, search ads, or paid search) allows advertisers to be included in the sponsored results of a search for selected keywords. Search ads are often sold via real-time auctions, where advertisers bid on keywords.] In addition to setting a maximum price per keyword, bids may include time, language, geographical, and other constraints. Search engines originally sold listings in order of highest bids. Modern search engines rank sponsored listings based on a combination of bid price, expected click-through rate, keyword relevancy and site quality.

Related questions

0 votes
1 answer 161 views
0 votes
2 answers 113 views
0 votes
3 answers 128 views
asked Feb 23, 2015 in Internet & websites by Shamim mahmud (106 points)
0 votes
1 answer 60 views
0 votes
1 answer 67 views
...