What is Trick banners?

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asked Oct 12, 2014 in Internet & websites by durjo (4,210 points)

1 Answer

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answered Oct 12, 2014 by durjo (4,210 points)
A trick banner is a banner ad where the ad copy imitates some screen element users commonly encounter, such as an operating system message or popular application message, to induce ad clicks.Trick banners typically do not mention the advertiser in the initial ad, and thus they are a form of bait-and-switch. Trick banners commonly attract a higher-than-average click-through rate, but tricked users may resent the advertiser for deceiving them.

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