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Marketing শব্দের অর্থ কী?
ক
বাজার
খ
বিপণন
গ
প্রচার
ঘ
প্রসার
সঠিক উত্তর:
বিপণন
In a class, 120 students are finance major and 100 students are marketing major, 25% of the finance students and 20% of the marketing students are male. 20% of the male finance student and 25% of the male marketing students passed the final xam. What percentage of male students passed the exam?
ক
5%
খ
10%
গ
16%
ঘ
22%
Consider the following statements arid find out the correct alternative from the codes given below.
1. A firm's marketing information system is a component of its marketing research system.
2. The most common forms of marketing researches conducted in most of the firms are the measurement of market potential and the analysis of market share.
3. Survey research is seldom used for studying consumer's perception and attitudes.
4. The concept of cognitive dissonance is relevant to study consumer's post purchase behaviour.
Which of the statement(s) given above is/are correct?
ক
All the statements are true
খ
All the statements are false
গ
Statement 1 is false and the rest are true
ঘ
Both Statements 2 and 4 are true and the rest are false
The role of marketing in modern organisation is - with marketing offers to lend a competitive edge and marketing tasks to match the demand and supply
ক
Integrative
খ
Responding
গ
Non-integrative
ঘ
All of these
Consider the following statements.
1. The ultimate level of market segmentation leads to one-to-one marketing.
2. Any attempt to target marketing to children or minorities is discriminatory and unethical.
3. The internet as a medium of adverting has high selectivity and cost.
4. A 'Push' strategy is better suited for directing the marketing effort towards final consumers.
Indicate the correct answer.
ক
Statements 1 and 4 are true and others are not
খ
Statements 1 and 2 are true and others are not
গ
Statement 1 is true and others are not
ঘ
All statements are false
The following two statements relate to marketing. Choose the correct answer for the statements being correct or incorrect.
Statement I Marketing is about satisfying customer needs and wants.
Statement II Marketing cab be performed only by individuals and not by organisations.
ক
Statement I is correct, but Statement II is incorrect
খ
Statement I is correct, but Statement II is incorrect
গ
Both statements are correct
ঘ
Both statements are incorrect
Which of the following steps are covered under the process of marketing programme?
1. Setting Objectives
2. Selection of Marketing
3. Development the marketing mix
4. Physical Resources
5. Human Resources
6. Mobilization of Resources
ক
1, 2, 3 and 4
খ
only 2
গ
1, 2, 4 and 4
ঘ
1, 2, 3, 4, 5 and 6
Statement I Direct marketing is a non-interactive marketing system.
Statement II Direct marketing uses one or more media to effect a measurable response or transaction at any location.
ক
Both statements are correct
খ
Both statements are incorrect
গ
Only Statement I is correct
ঘ
Only Statement II is correct
কিছু কৃত্রিম শব্দের অর্থ এরকম- hapllesh এর অর্থ cloudburst. srenchoch এর অর্থ pinball. resbosrench এর অর্থ ninepin. তবে, কোন শব্দটির অর্থ "Cloud nine"?
ক
leshsrench
খ
ochhaple
গ
haploch
ঘ
haplresbo
70 students are enrolled in management, Accounting and Marketing course. 40 student are management,35 in accounting and 30 in marketing, 15 students are enrolled all course. How many student are enrolled in exactly tow of the course.
ক
6
খ
9
গ
8
ঘ
5
Thirty students have enrolled either in finance or marketing or both. If 18 enrolled in finance and 17 enrolled in marketing , how many enrolled in both?
ক
10
খ
15
গ
5
ঘ
7